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  • Writer's pictureSven Dunker

Change management processes in companies | Successfully resolving resistance

This article sheds light on how resistance can be recognized and successfully resolved for managers and decision-makers dealing with the challenge of change processes in companies. It offers practical insights and strategies for managing change effectively. Effective communication, employee involvement, and adaptability are emphasized to promote sustainable change.



In a world that is constantly and rapidly changing, a company's ability to adapt and evolve is crucial to its success. Change management is a critical factor in this, but it often encounters resistance that needs to be overcome. In this article, we explore why resistance arises and how to effectively resolve it.


  1. Why resistance arises

  2. Communication is the key

  3. Involvement of all levels

  4. Adaptable strategies

  5. Setting measurable goals

1 | Resistance and how it arises

People tend to prefer the familiar and be skeptical of change. A study by McKinsey found that 70% of all change projects fail, often because of the human factor - fear, uncertainty, and lack of understanding.

Resistance to change is often deeply rooted in human psychology. People fear the loss of control, security, and comfort. This is backed up by a study by McKinsey, which shows that emotional factors such as fear and uncertainty play a major role. These emotions arise when employees are unsure about their role in the new system or fear their skills will no longer be relevant.

An example:

When Daimler-Benz and Chrysler merged, massive resistance arose as employees of both companies feared cultural and operational differences. The resistance manifested itself in sluggish integration and cooperation.


  • Identify potential resistance at an early stage through surveys or feedback sessions.

  • Work on a clear communication strategy to address fears and uncertainties.

2 | Communication is the key

Effective communication is at the heart of successful change management. It is not just about explaining the change process, but also why it is necessary. An example of this is Nokia, which supported the transformation of the company through transparent communication and employee involvement.

Communication in change management must be clear, consistent, and purposeful. It should not only explain the course of the change process but also convey to employees why the change is necessary and how they can benefit from it.


During the transformation of Microsoft under Satya Nadella, particular emphasis was placed on open and honest communication. Nadella used regular town hall meetings to share the company's vision and address employee concerns.


  • Develop a comprehensive communication plan that includes all levels of the hierarchy.

  • Use a variety of communication channels to ensure that the message reaches everyone.

3 | Include all levels

Successful change requires participation and commitment at all levels of the company. When implementing ERP systems at Bosch, a participative approach was chosen that involved employees in the process and thus reduced resistance.

Change management requires commitment at all levels of the company. Involving employees in the process creates a sense of belonging and reduces resistance.


At Bosch, a bottom-up approach was taken when introducing new ERP systems. Employees from various departments were involved in the planning and implementation phases, which led to greater acceptance and successful implementation.


  • Form cross-functional teams to bring in different perspectives.

  • Encourage an open feedback climate in which employees can express their concerns.

4 | Adaptable strategies

Change management is not a 'one-size-fits-all' approach. It is important to remain flexible and adapt strategies to the specific needs and cultures within the organization. For example, General Motors adapted its change strategies to different regional units, which led to more effective implementation.

Each company has its own culture and structure, which means that change management strategies need to be tailored. The flexibility to adapt strategies to specific needs is critical to success.


General Motors implemented a global change initiative but adapted their strategies to the specific needs and cultures of their regional units. This led to a more efficient and effective implementation of change.


  • Conduct a thorough analysis of the corporate culture before developing change strategies.

  • Be ready to adapt your strategies when new information or challenges arise.

5 | Set measurable goals

Clear, measurable objectives help to track progress and evaluate success. Google uses OKRs (Objectives and Key Results) to manage change processes and make them transparent.

Measurable objectives are essential to evaluate and manage the success of a change process. They provide a clear direction and help to track progress.


Google uses the Objectives and Key Results (OKRs) system to clearly define and communicate its change processes and goals. This system helps to align all employees towards common goals and make progress transparent.


  • Set clear, measurable goals for the change process.

  • Monitor progress regularly and adjust the goals if necessary.


Conclusion | Call-to-action

Change management is a complex but essential discipline in modern corporate management. The key to success lies in a systematic approach: by understanding the causes of resistance, implementing effective communication strategies and involving employees in the process. This is where process maps play a crucial role. They provide a visual representation of the change processes, make it easier to understand complex procedures and help to keep everyone involved on the same page. In addition, flexible strategies and the setting of measurable goals enable targeted management and adaptation of change.

To optimize these processes, we offer you to discover the power of process maps in your company. With Beeboard, you can make your change management initiatives more effective by creating clear, visual and interactive process maps to guide your teams through the change journey.

We invite you to schedule a no-obligation initial consultation with us. Learn how Beeboard can support your strategies and successfully guide your organization through change. Also, sign up for our newsletter to receive further insights, tips and case studies.

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